Hyundai Motor and BTS Jointly Celebrate Earth Day with New Hydrogen Campaign Film
- Hyundai Motor today revealed a video themed ‘For Tomorrow We Won’t Wait,’ featuring BTS, to celebrate Earth Day
- In the video, Hyundai Motor and BTS suggest eco-friendly practices in daily lives, highlighting Hyundai Motor’s vision for a sustainable future
- The video will be uploaded on Hyundai Motor’s official YouTube and other SNS channels
Hyundai Motor Company today released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icon BTS for Earth Day 2021 (April 22).
This is Hyundai Motor’s second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube. Hyundai Motor has collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy under the slogan ‘Because of You.’
“Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world,” said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. “The MZ generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”
The video shows BTS members taking part in simple eco-friendly activities that can easily be incorporated into everyday routines, in an effort to encourage others to do the same.