LiveXLive Media (Nasdaq: LIVX) (“LiveXLive”), a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions, announced today that it has joined forces with the Hard Rock International and Seminole Hard Rock Hotel & Casino Hollywood, Florida to host, and sponsor the Social Gloves: Battle of the Platforms live pay-per-view (PPV) events via a multi-million dollar partnership. The first in a series of #SocialGloves mega boxing and entertainment live PPV events featuring the world’s biggest social media stars, and a unique music festival will kick off on Saturday, June 12 at the Hard Rock Stadium in Miami Gardens. The live event will accommodate close to 30,000 attendees, in a socially distanced configuration to ensure the health and safety of all guests. The PPV live broadcast will air on the LiveXLive platform, Facebook, and will be available on all devices able to livestream.
The strategic partnership allows Hard Rock International to amplify and distribute these PPV events to select integrated resort and Hard Rock Cafe properties nationwide. Additionally, the brands will co-create and sell #SocialGloves merchandise that will play off of the iconic Hard Rock Cafe t-shirt. This new alliance will directly tap into LiveXLive’s flywheel business model — listen, watch, attend, engage and transact -–and will be amplified by Hard Rock’s global reach.
“There is no question that Social Gloves: Battle of the Platforms will be an unprecedented entertainment event, and we jumped at the opportunity to present this pop culture phenomenon to the general public at Hard Rock Stadium,” said Keith Sheldon, President of Entertainment for Hard Rock International and Seminole Gaming. “We are beyond excited to partner with LiveXLive, Paul Cazers, and the talented YouTube and TikTok stars to create unique experiences and bring this event to the masses.”
Social Gloves: Battle of the Platforms is a one-of-a-kind, unprecedented live PPV global entertainment event featuring a boxing competition pitting the world’s largest social media stars from YouTube against the icons of TikTok. The main event will feature Austin McBroom, founder of The ACE Family, squaring off against TikTok star and teen idol Bryce Hall. The fight card will also feature matches with DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Tanner Fox, Tayler Holder, and Vinnie Hacker.
The pop culture live event will also include a unique music festival from a star-studded lineup of today’s hottest pop, Latin, country, and hip-hop stars.
Leading up to #SocialGloves, LiveXLive will bring its acclaimed LIVEZONE for exciting pre-event festivities at both the Hard Rock Stadium and Seminole Hard Rock Hotel & Casino in Hollywood, Florida. The LIVEZONE will feature live and on-demand programming including exclusive behind-the-scenes content, hosted interviews, musical performances, a red carpet, and much more. Fans attending will also have access to one-of-a-kind branded merchandise, culinary experiences, and meet & greets.
“This is an exciting moment for LiveXLive as we are launching Social Gloves: Battle of the Platforms, a new franchise that will transform how music, social influencers, and sports interact. We are thrilled to team up with the iconic Hard Rock Hotel & Casino and Stadium and Social Gloves for one of the world’s biggest boxing and entertainment PPV events to date,” said Dermot McCormack, President of LiveXLive.
Additional details on purchasing tickets, experiences, and merchandise (including unique event specific NFT’s), and PPV viewership will be announced soon.
Social Gloves: Battle of the Platforms is executive produced by social media visionary and elite Hollywood playmaker Paul Cazers and is represented by entertainment attorney Jason Ziven at Sanders Roberts, LLP.
“Hard Rock is the quintessential legacy entertainment destination and brand for live entertainment. Together, with LiveXLive, we’re taking what a super-premium pop culture experience looks like to another level. Just when we didn’t think the inaugural Social Gloves: Battle of the Platforms could get any more epic, this partnership with Hard Rock changes everything. Globally, ” said executive producer Paul Cazers.
LiveXLive’s PPV platform allows artists to go direct-to-consumer and perform full-length concerts and shows with unique behind-the-scenes footage, docureality-style coverage coupled with premium tiered pricing with tickets that include VIP experiences, exclusive merchandise, digital meet-and-greets, NFTs, and other event-exclusive perks. Past PPV events included top artists such asPitbull, K-Pop sensation Monsta X,Wonho, Modern Drummer Festival, Darius Rucker, Trace Adkins, and others.